Lead generation is a critical part of contractor business success. Without a proper system in place, potential clients can slip through the cracks. Fortunately, there are many lead-generation services for contractors that can help.
Angi is an online platform that connects homeowners with reliable service providers. Its reputation as a trustworthy platform enhances the credibility of contractors listed on it.
Google Business Profile
Google Business Profile (GBP) is an essential tool for home service contractors to find potential clients. It allows homeowners to search for local businesses, check reviews, and schedule appointments with one click. It can also be used to communicate with homeowners via messaging. Discover more at Leads for Contractors.
It’s important to monitor the questions and answers posted on your GBP to ensure that you’re responding quickly to any concerns or inquiries from your customers. This is a critical factor in building trust and credibility, especially when your competitors aren’t.
You can also use the GBP to post updates about your company, such as a COVID-19 announcement or temporary business hours. This information is visible to anyone who searches for your business on Google Search and Maps. A well-maintained GBP can help you get more leads than ever before!
HomeAdvisor
HomeAdvisor is an online business directory that can help contractors find potential clients. It is a great tool for contractors to use when they are starting out or during a slow season. However, many homeowners are not serious about hiring a contractor, which makes it difficult to convert leads into jobs.
One issue that many contractors have with HomeAdvisor is their terms of service. They allow them to use information in your profile to direct traffic to their own website, which some contractors find to be unethical.
Another problem with HomeAdvisor is that it charges you for every lead that you receive. It can be costly for a small business and eats into your profit margin. Additionally, some of the leads may not be worth your time.
Angi
Angi is a platform that connects contractors with homeowners who are seeking home improvement services. Its user-friendly interface facilitates easy navigation for both homeowners and service providers, enhancing the likelihood of lead conversion. It also allows customers to review their experiences with contractors, which can boost their credibility. In addition, Angi offers a variety of marketing tools that help contractors streamline the customer engagement process.
To maximize the potential of Angi leads, contractors should optimize their profile and ensure that they have high-quality images and detailed descriptions of their services. They should also encourage positive reviews and display them prominently on their profiles. They should also be prepared to respond to inquiries promptly and professionally. This will ensure a better return on investment. Moreover, they should develop a full-funnel strategy to convert Angi leads into appointments and build customer loyalty.
Bing Places
With Bing Places, you can get more leads by making your business appear in search results and maps on local searches. The site also allows potential clients to view customer reviews and contact information.
Create a stand-out business listing by adding professional product images and featuring your team members. This will help you differentiate your brand from the competition and attract more customers. Make sure to add a photo of your physical location and complete web verification to prevent unauthorized changes.
While Google has the lion’s share of the search engine market, Bing still accounts for seven percent of the total user base (Search Engine Journal). Having a Bing Places profile will boost your local SEO and help you connect with more customers. It’s easy to set up and verification is simple as well, with options for phone or email verification.
Houzz
Houzz is a home design and remodeling platform that connects people with homeowners, designers, and contractors. It also provides a marketplace for home renovation materials and products. Houzz is free for homeowners, but it offers premium services for professionals.
The best way to generate leads on Houzz is to create projects that showcase your work. This allows homeowners to view your work and build an ideabook of their dream project. This helps you stand out from other contractors and designers.
Another way to increase your visibility on Houzz is by participating in the forums. Many homeowners post questions in the forums, and you can provide an expert opinion by answering them. This will help potential clients learn more about your business and may lead them to hire you.