Arming yourself with the right link building tools will make spotting quality backlink opportunities easier, while automating outreach and campaign management. It will also help you avoid risky, black-hat techniques that can lead to Google penalties.
Ahrefs’s Content Explorer is a must-have for finding linkable content. It uses prospecting methods like broken link building and the skyscraper technique to find opportunities.
Semrush
If you’re looking for a comprehensive tool to help with your SEO strategy, Semrush is an excellent choice. This all-in-one software platform provides a wide range of tools, including keyword research, backlink analysis, and rank tracking. It also offers a variety of educational resources to help you maximize its benefits.
It also analyzes your competitors’ backlink profiles and highlights any that are toxic or spammy. This feature is a great way to identify gaps in your own backlink profile and uncover opportunities for new links.
Another valuable feature is its keyword difficulty tool, which helps you determine how hard it would be to rank for a specific keyword. However, this tool can be inaccurate and sometimes gives a vague message about needing “lots of on-page SEO and link building efforts” to rank.
Ahrefs
Ahrefs is an all-in-one SEO tool that provides a wide range of features, including backlink analysis and keyword research. However, it does have its drawbacks, including a limited free trial period, an expensive pricing plan, and ungenerous reporting limits.
Using Ahrefs to track competitor keyword performance is easy, and it provides a detailed breakdown of their top-ranking pages. This information can be used to create more valuable content than your competitors, which can boost your search engine ranking.
Another useful feature is the ‘Backlink Target’ tool, which estimates the number of websites that could be worth approaching for backlinks to your site. This tool also allows you to spot broken links on your own site, which can have negative effects on SEO. It’s also possible to find keywords by location, which can help you target local audiences.
Screaming Frog
Screaming Frog is an SEO tool that crawls websites and organizes the data in a way that makes it easier to identify technical problems. It is suitable for both small and large websites in a variety of industries. It can even detect issues that are specific to dynamic sites.
The software’s interface is user-friendly and features multiple windows for viewing different aspects of a website. It also allows users to adjust window sizes and customize columns. Clicking and dragging a column will move it to the desired position.
It is possible to connect Screaming Frog with Google Analytics, Search Console, Moz, Ahrefs, and PageSpeed Insights to generate a report that contains insights and data beyond what can be obtained from individual tools alone. This feature is helpful when analyzing large websites with complex internal linking structures.
Majestic
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This low-maintenance philodendron has a hybrid vigor, enhancing home decor with dark green velvety leaves and silver patterns. It’s a natural air purifier, neutralizing harmful VOCs such as formaldehyde and benzene.
This forgiving plant won’t hold a grudge over a missed watering or misplacement. It thrives in a variety of light conditions, from bright indirect sunlight to the subdued ambiance of a cozy reading nook. Just don’t let the soil get too dry. And if you need more, propagation is easy.
Pitchbox
Pitchbox is a comprehensive link building and influencer outreach platform that streamlines and automates the process of acquiring quality backlinks. Its features and benefits include a range of automation tools that help you find and engage potential link partners with ease, as well as personalized engagement that maximizes the number of links won.
Its powerful search and discovery tools allow you to find bloggers and publishers quickly and efficiently. It also offers a variety of customizable email templates and automated follow-ups to increase outreach effectiveness. Its seamless integration with top SEO tools also enriches its data pool and allows you to create and track campaign goals and metrics.
Pitchbox is an essential tool for digital PR and SEO agencies that rely on effective link-building strategies to boost rankings. Its advanced features and AI-powered personalization can significantly improve your ROI.