AI writing tools can be a great help when it comes to research and long-form content that establishes expertise, like thought leadership articles and opinion pieces. However, there are times when a human touch is needed.
For example, wordplay, puns, and witty remarks are all things that require a unique ability to interpret and understand context. Human writers can also connect with an audience through personal experiences, analogies, and emotions. Click on get macaw for more information.
Content Creation
While AI writing software can perform the basics well (grammar, syntax, spelling), it cannot emulate creativity and emotions. Human writers offer a unique perspective and understanding of a topic, resulting in impactful content that resonates with readers.
Another advantage that human writers have over AI writing software is contextual awareness. For example, a particular phrase might mean one thing in a fashion blog and another in a financial report. AI writing software often falls short in this area, generating content that is too formal or jargon-filled for its audience.
Having a balance between human and AI writing tools is essential for your organization. Humans should write marketing content that connects with readers on a personal level and uses creative content to drive engagement, while AI writing software can be used for quick, efficient content creation. A team that is able to collaborate with each other will maximize the effectiveness of both approaches. The best way to achieve this is by using AI writing tools to create the basic skeleton of a piece of content and then infusing it with a human writer’s unique style and perspective.
Research
Despite their many capabilities, it’s still impossible for AI to replicate the intangible qualities that make great writing. It can’t replace the deep research and critical analysis required for synthesis and creative writing, and it’s incapable of the intuitive connections that are key to connecting with audiences emotionally and influencing customer purchasing decisions.
Moreover, most AI tools lack the ability to generate creative and unique text formats. Without this, their content tends to sound robotic and generic. Additionally, they’re prone to grammatical errors and factual inaccuracies.
These glaring flaws should be of concern to three groups of people: writers, employers, and everybody else. For writers, it should encourage them to find value in their craft and recognize the need for human writers who are able to evoke emotion, market, persuade, and captivate in ways that AI cannot. It should also remind employers of the need for a dynamic, proactive engagement with AI tools to optimize their academic performance and avoid the risk of losing jobs to AI.
Editing
Using AI writing software can improve content production scalability, but it’s important to include a human editor for quality control. Editing can improve a piece’s tone, voice, and style to make it more relatable and authentic to readers. This step also helps ensure a smooth flow of ideas and eliminates awkward phrasing.
For example, if your AI writer lacks a sense of humor or wordplay, try adjusting its phrasing to add some flair and personality. Also, try avoiding overly technical language and using contractions to make the writing sound more conversational.
Editing can also help your AI content feel more relatable by addressing the audience directly through personal pronouns such as “you” and “your.” This human element establishes a connection with readers and enhances the overall reader experience.
Proofreading
An in-depth analysis of your writing using grammar checks, style suggestions, and more.
AI proofreading tools look for spelling errors, grammatical mistakes, awkward phrasing, and inconsistencies in tone or word choice. They can also flag inappropriate language that may breach legal standards or regulations, and offer suggestions for rewording to improve readability or remove repetitive words.
Human proofreaders, on the other hand, can provide a more thorough analysis of your writing by identifying errors in context and nuance that software or AI cannot detect. They can check that your content is consistent with your overall writing goals and voice, and ensures that the correct tone and vocabulary are used in every paragraph.
As an added benefit, a human editor can also spot errors that software or AI might miss, such as insensitive or culturally inappropriate references. This can be a critical issue when working on a sensitive subject. In addition, they can review your work for facts and information to make sure it is accurate.